Tuesday, August 29, 2017

What is a Tactical Flashlight?


If you are a fireman, policeman, in the military, a survivalist or hunter, you’ll understand the importance of having a high quality, reliable light. For activities and duties such as the mentioned professions, a simple household flashlight is not adequate.

It needs to be powerful, water resistant, have a reliable and rechargeable battery and it needs to be sturdy.

They are llife-saving tools.

This guide covers a wide price range of flashlights (for example: SUNJACK LIGHTSTICK ) If you’re #1 concern is finding the brightest flashlight in the world, regardless of the price, we recommend you read this guide. It only reviews the brightest LED flashlights on the market.
What Does Tactical Mean?

Tactical refers to military tactics; the science and art of implementing techniques to organize a military force, as well as techniques for engaging and defeating an enemy in battle, using weapons and military units.

Before great technological advances were made, military forces used their knowledge of land; heights, swamps, rivers, valleys and so on, in order to gain a tactical advantage over their enemy.

Practices of assault, skirmishing, engagement, creating and using obstacles and defenses and ambushes have not changed much however. Specialized tactics such as these still exist in situations such as securing a room or building by military forces, police and fire departments alike.
Parts of the Flashlight

Bezel

The bezel is the head of the flashlight. It’s an extremely important part, though it might seem like a minor or inferior aspect of the light. It holds the head of the light onto the body. This means it keeps the window of the flashlight in places and heightens the brightness of the light by way of keeping the microscopic lens firmly attached. Beneath the lens you’ll find the torch, and depending on the model, the batteries and everything else that makes the light work.

Lens

The lens is more than just a cover for the torch. It heightens the brightness and reach of the already powerful torch. A lens on a tactical flashlight is very important for a number of reasons.
It is used to protect the torch beneath, but also it is used to illuminate the area in a number of colors; red, green, blue or clear are generally the colors chosen by military groups. The different colors enhance or alter visibility in specific situations.

For example, a red lens will help to preserve night vision; blue helps in the tracking of blood trails; and green can enhance vision in light conditions.

LED (the Bulb)

LED bulbs generally are capable of about 50,000 hours of continuous use, which amounts to roughly 5 years.

They also have no filament, which makes them more shock resistant. These qualities make LED bulbs arguably the most reliable bulbs around, which is exactly what is needed for military, police, or any other user of military tactics.

LED lighting will provide the best possible vision no matter what the conditions are. The best LED flashlights are chargeable as well, meaning there is no need to carry a box of batteries around with you.

The Reflector

The reflector has a parabolic shape and concentrates the light from the LED bulb, creating a direct beam. The reflector is a very important component as it enhances the power emitted from an already powerful bulb.

Many brands allow for the adjustment of the reflector to create a wider or narrower scope.

This is useful for moving in large areas of darkness, such as forestry or open land, as well as using it in more confined spaces such as a building.

Generally they are made of polished metal, glass or aluminized plastic. Some manufacturers also use a pebbled finish on the reflector to give uniformity to the beam that is being omitted.

Tail Switch

The tail switch is essentially the button that turns on the light. Its location is not just random placement. It is specifically placed at the butt to allow for optimum control over the direction in which you are aiming the beam.

By holding the flashlight with your arm in an upright position, in a so-called “icepick” grip, you can direct the beam with the twist of your wrist as opposed to your entire arm. This is useful for stealth operations when the beam is necessary one moment and detrimental the next. Being able to switch between high visibility and no visibility at the quick push of a thumb has aided stealth operations for decades now.

The Lanyard

When stealthily moving through a building or forest, there comes a time when you need to put the light away for fear of being detected, or to open a door, or any other time you might need your hand to be available.

The lanyard attachment allows you to keep your torch at the ready when your hands are free. It allows you to easily clip it to a belt or buckle and hang by your waist or around your neck, where you can easily reach for it again when needed.

It’s just a simple clip located at the base of the light alongside the tail switch: a simple but effective and necessary accessory.

The Pocket Clip
The pocket clip holds a similar function to the lanyard clip. It’s a piece of metal that runs down the body that allows you to easily clip the light onto the exterior of your pocket.

This is probably more useful, in terms of easy access, than the lanyard attachment. In a situation of high intensity when you’ll need your flashlight, you don’t want to be fumbling with a lanyard clip.

With the pocket clip, you can easily grab the flashlight in one hand and bring it to your aid immediately. The only downside is that if you’re moving a lot, jumping or sliding down steep trenches, the flashlight could slip from your pocket grip and fall to the ground without you noticing. This is why both pocket clips and lanyard clips are necessary.

Battery Compartment

The battery compartment is generally found mid way up the body of the flashlight. As the name suggests, it’s where the batteries are stored to power the flashlight.

Many modern tactical flashlight brands won’t have a battery compartment as they are chargeable, meaning they can be attached by way of a USB port to a power system and charged when not needed.

However, tactical flashlight brands with a battery port are more desirable by way of the virtue of not having to carry additional equipment, such as a USB charger.

Most tactical flashlights with a battery compartment will get a significant lifespan out of batteries, making the load a lot lighter, which is what you would want if on a long excursion.

Tail Cap
The tail cap offers grip at the tail of the flashlight when it is being held in the aforementioned “icepick” grip. Grip at this part of the flashlight body is incredibly important, as one false move and a dropped flashlight could lead to a heightened intensity situation and or death. The tail cap also secures the battery compartment adequately to the body of the flashlight in order to power it. Again, it may seem like a moderately irrelevant component of the tactical flashlight, but it’s a very important one. Grip and control are essential in high intensity situations and the tail cap offers extra grip and control, thus making it an essential component.

The Head or LED Housing

The head, or LED housing, is the compartment in which the LED flashlight bulb is stored. This is an important component of the tactical flashlight as it provides protection to the bulb.

With tactical flashlights, the head will be exceptionally sturdy in order to give optimum protection for the high intensity activities that security.

Thursday, July 27, 2017

What bodily and other components help determine the roofing system selection?

What bodily and other components help determine the roofing companies NYC system selection?

After identifying the goals and mission of a facility, it's time to assess the building itself. You need to start by taking a look at the building's location as well as the attributes of its surrounding area. You want to test building codes, weather trends, topography - even how the building faces.
roofing companies nyc

The physical characteristics of the construction are also crucial: size, shape, design, height, and age.
In addition, you need to appear at the construction materials used to construct the facility and the location of HVAC and fire protection equipment, particularly if either or both of them are partly or completely housed on the rooftop.

If it comes to New York roofers replacement, you need to list the attributes of the NYC roofing contractors area. It's ideal to detail the roofing companies NYC size, shape, slope, deck structure, edge detailing, protrusions, rooftop access, and present New York roofing system. Along with this simple info, you need to discover why the roofing company NYC is no longer sufficient.

3. What are flexible-membrane roofing companies NYC options available?

SPRI, the association that represents sheet membrane and component suppliers to the commercial roofing companies NYC business, identifies three major kinds of membranes: thermosets, thermoplastics, and modified bitumens.

Thermoset membranes are created from rubber polymers. The most usual is EPDM, frequently known as "rubber commercial roofing NYC." These membranes are well suited to withstand the potentially harmful effects of sun and the common chemicals found on roofers New York. They may be identified on the rooftop. Just look at the seams. Thermoset membranes require tape or liquid adhesives to make a watertight seal at the overlaps.
Thermoplastic membranes are based on plas,tic polymers. The most usual is PVC, which is made elastic by adding plasticizers. Thermoplastic membranes have seams which are most frequently formed using heat welding. Most thermoplastic membranes are manufactured using a reinforcement layer, usually fiberglass or polyester to offer greater strength and dimensional stability.

Hypalon thermoplastic starts as a thermoplastic, however, cures over time to become a thermoset. As with other thermoplastics, Hypalon materials are heat sealed at the seams.

Another thermoplastic hybrid vehicle is a thermoplastic polyolefin (TPO), which combines the attributes of EPDM and PVC. TPO membranes don't cure after exposure to the components and stay hot-air weldable throughout their service life. Most TPO membranes are reinforced with fiberglass, polyester or a combination of both, however, unreinforced TPO membranes are all available.

Modified bitumen membranes include the formula and prefabrication advantages of flexible-membrane roofing contractors NYC with a number of the conventional installation techniques used in built-up roofing contractor NYC. Modified bitumen sheets are factory-fabricated, composed of asphalt that's modified using a rubber or plastic polymer for increased versatility, and combined using a reinforcement for added stability and strength.

Wednesday, June 14, 2017

What’s new in deer hunting gear and gadgets?



The fall hunting season is still months away, yet what better way to pass the time than to check out a batch of great new products that promise to make your season more fun and successful? Here’s a batch of great gear and gadgets that will capture your imagination like the proverbial deer in the headlights:



BOG GEAR

BOG Gear introduces its new Wide Body Shooting Rest for use with all BOG-POD shooting sticks. The Wide Body provides extra stability at any distance for virtually any shooter due to its unique 4-inch-wide rubber-covered top. Like all quick-change accessories available for BOG-POD shooting sticks, it quickly “pops” directly onto the head of any BOG-POD shooting stick and swivels 360 degrees. It’s lightweight and compact and carries a limited lifetime warranty.

BRITE-STRIKE

Brite-Strike introduces the fourth generation APALS (All Purpose Adhesive Light Strips) for hunters and outdoor enthusiasts. The green light spots have been a huge hit with hunters to mark the way to a tree stand in the dark, because the green color is not detected by game animals. They feature an Easy Pull Tab (easy to peel off when wearing gloves) and are much brighter than the previous versions with a run time of more than 80 hours. The tiny glow can be seen up to half a mile away and operates in steady-on, slow strobe, and fast strobe. Ten-pack MSRP $39

CHAMPION TARGET

The Pivot Traverse Bi-Pod allows a hunter to stay on moving game, switching between animals, or at the range, engage multiple targets with a smooth rotation or a steady hold. Its innovative traversing technology enables a shooter to horizontally track back and forth, which expands the field of fire and produces increased shooting options — all without having to reposition the rifle. The rapid-adjust lever lock lets shooters go from a fluid swiveling motion to rock-steady lock-down in seconds. The bipod easily attaches to sling swivel studs, has spring-return telescoping tubular legs and features a durable, all-metal construction. MSRP $72;
GROHMANN KNIVES



Like a step back in time, the DH Russell Belt Knife is an original-design hunting knife, created after trial and testing with hunters and trappers in the Far North back in the 1950s. It features a comfortable grip for game dressing, a unique elliptical blade to lessen cutting drag, and palm and finger fitting offset handle for a safer grip. You can select from various steel, grind and handle options. Grohmann Knives are known for high quality materials, along with unique designs and talented craftspeople. MSRP: $96

HAVALON KNIVES

The Piranta-Bolt features a blaze orange ABS handle, black rubber grip insert, open back for easy cleaning, ambidextrous thumb studs, liner lock and removable pocket clip. The 20-percent-thicker blades deliver 30 percent more strength, which should be a big help to knife users who tend to break blades. The Piranta line features long handles and strong blades that weight just 1.6 ounces, and comes with a nylon holster. Havalon’s replaceable blades eliminate the need to carry heavy skinning knives, sharpeners and whetstones into the field. MSRP $49; 

LANSKY

The BowSharp Blade Sharpener is a multifunctional tool featuring five different essential tools for archers combined in one portable package. The Tungsten Carbide sharpening element plays double duty and is specifically designed to sharpen knives and broadheads. By extending the sharpening element to the outside of the handle you can sharpen broadheads safely, and with greater accuracy. Unique is the collapsible tool kit integrated into the handle and features a full set of eight Allen wrenches ranging from 5/64 to 7/32 as well as both a flat head and Philips head screwdriver. The body of the sharpener features a rubberized grip to make it safe and easy to use in wet or dry conditions. MSRP $16;Moultrie 

All in One Deer Feeder Timer Kit


erfect for the hunter who wants more feed control, without the fuss. This out-of-the-box kit has nearly everything you need to get started, no assembly required. We’ve even included batteries! Or choose to power your feeder with a solar panel (sold separately). The MOULTRIE ALL IN ONE TIMER KIT easily attaches to any bucket size and allows up to 4 programmed feed times per day. New efficiencies in battery design now offer double the run time, providing up to 4 months’ field life!

Thursday, March 9, 2017

Hashtags: Dos and don'ts for your small business



When using social media to boost the reach of your small business, there are tools of the trade to master. For Twitter and Facebook posts, an important technique involves the use of hashtags, or keywords accompanied by the now-ubiquitous pound sign (#). Understanding the role these tags play in a post will give your marketing efforts a boost. Here are a few dos and don'ts to remember:


Do:

Choose tags carefully. Deciding on the proper tags to add to your Twitter and Facebook posts should involve research. If you decide inventing a hashtag is the right move for your subject matter, use a keyword or phrase that has the potential to catch fire with social media users (you can explore keywords trending on Google and Twitter to see what might work). In most cases, you will be joining in on other conversations and using existing hashtags. Whenever you chime in on Twitter, realize everything else posted on that thread will appear on the same page as your tweet.

Keep a cap of two tags per post. According to Twitter, adding more than two tags to a given post is the wrong approach. Considering the limited amount of space you have for content (140 characters with everything included), there is hardly enough room anyway. More than two tags will make your tweets seem like spam, and they could be ignored by followers and users who come across them during searches. Choose the most relevant two tags, or just stick with one that comes closest to your brand message.

Be simple, yet specific. Say you are marketing designer handbags and see a gorgeous vintage bag from a famous designer. You might decide posting a photo of the bag would attract attention (and you would be right in most cases). Tweeting with the tag of #handbag would not help you find your audience. Something along the lines of #vintagediorbags would find more people on the network. Keeping it brief is equally important. Longer tags, such as #gorgeousvintagediorhandbag, are less attractive to users and less likely to be sought out in the course of a visit. Use this same approach—specific, yet concise—for keywords in company blog posts.


Don't:

Overthink hashtags. Getting too cute with a tag can work against the reach of your tweets. As with overly long tags, choosing keywords with abbreviations or clever misspellings will end up finding fewer social media users. Before you try to market durable socks as #soxuware4evr or something just as obscure, realize it is unlikely anyone will understand your message, let alone search for it. In place of cleverness or excessive use of Internet slang, use proper spellings and accurate descriptions.

Join a conversation without adding value. It can be tricky for a business to jump into a conversation on Twitter or Facebook and try to market to the established audience. People will see right through an overt pitch, so tread lightly if you want to join in a trending topic using an existing hashtag. Only chime in when you have something interesting to say that will add value to the discussion. If you cannot find a way to strike the balance, approach the subject from another angle.

Expect the best results for free. Twitter and Facebook both limit the amount of organic reach marketers can enjoy. For that reason, the full impact of a marketing campaign is typically only possible when you pay for promotion on these sites. Even with a solid strategy for hashtags, your posts are not going to reach the masses without paying for them to be amplified beyond your followers. As with any other marketing investment, weigh the costs against the benefits your company might enjoy with social media marketing.

Friday, February 24, 2017

The dos and don'ts of Instagram for your small business



While you are searching for the right social media strategy for your small business, you will undoubtedly consider Facebook and Twitter—the world's most popular networks. But did you know there is a social network that can give you better organic (i.e., free) reach than Facebook and more eyeballs than Twitter? It is Instagram, now running with more than 300 million active monthly users. Here are the dos and don'ts of using this powerful tool for your small business.

 Dos:

Post beautiful pictures. If you are not planning to take the time to post beautiful pictures, then there is no reason to explore this form of social media marketing. As the primary photo outlet for Facebook users, Instagram is picture first, all else second. There is so much competition from professional photographers and social media experts that this "do" is challenging; however, the reward for your effort will be more followers—and more business.

Provide value in every post. Why would someone follow your profile or engage with your posts? Unless you are offering useful information, posting gorgeous pictures, or otherwise creating value for your audience, there is no point submitting something to a social media site. Take the time to edit photos and deliver interesting copy. By fascinating and intriguing your followers, you encourage engagement, which is more useful than racking up likes and fans.

Be smart about hashtags. Hashtags, like the article tags on any blog post or Tweet, become less powerful in search engines when you use too many. When adding hashtags on Instagram or Twitter, cap the number at two: One general hashtag and one highly specific hashtag should get you the right mix of exposure. Say you are posting pictures of a dog wearing your company's new sweater. The hashtag #cutestpets would bring in general followers and potential customers, while a second hashtag including your brand name would ensure customers looking for your products will find you.

Engage throughout the network. People who follow your account and comment on your posts may become your business's most valuable allies online. Be sure to engage these users so they know their contributions are valued. Meanwhile, be active throughout the rest of the network. The point is being social. Just as you would not go to a networking event to stand by yourself, you should not stay quiet on a social media platform.

Don'ts:

Don't rush your posts. A social media post lasts forever, even when you delete it. Avoid rushing posts to your Instagram account to maintain a high level of quality throughout. Typos, poorly edited pictures, and otherwise dull content will not win you any new fans. Take time to get it right before sending out a post for public consumption.

Don't post too often. Even the best social media users cannot create a winner every time they post. To avoid annoying followers and appearing to post for posting's sake, keep your volume low. Furthermore, site administrators might flag accounts that post too frequently, perceiving the activity to be spam.

Don't be timid. While you always want to stay civil, do not be shy about telling the truth as you see it. Instagram users survey an endless feed of pictures and comments throughout the day. Generic photos and commentary are unlikely to draw any interest in this crowded field. Stay within your comfort zone, but let your company's personality shine through.

Don't forget to differentiate your brand. Social media marketing can feel overwhelming at first. Consider your company's unique selling point—the difference between you and the competition—in every post you make. Your goal is to leave visitors to the site with more favorable impressions of your brand than when they started. Deliver something that sets you apart with every post.

Tuesday, February 7, 2017

How Can Rebranding Lead to Sales Growth?



In today’s world, small business owners are often justifiably concerned about the ROI of every single business activity. Marketing experts have long espoused the benefits of having a strong brand. However, recently marketers have been called upon to justify their activities, including their brand-building efforts. Ultimately, small business owners need to know: What return can I get from a branding or rebranding campaign?

First, let’s examine what rebranding is not. There are elements of rebranding that will, as standalone activities, likely have little or no effect on your sales growth.

The good news is that, when executed properly, a rebranding campaign can lead to increased sales.

Rebranding is not simply a logo change.

Rebranding is not just a name change. (As a matter of fact, name changes can sometimes have a negative impact on sales, depending on the strength of your existing brand, as customers familiar with your old name may have trouble finding you online under your new moniker.)

Rebranding is not just creating a new tagline.

So when does rebranding drive sales?


When more relevant messaging is delivered to the target audience.


Your goal should be to increase awareness of your company, products and services among within your target market. Of course, this may require extensive research on your part in order to know and understand exactly who your potential customers are. It also requires crafting a message that will make your product or service preferred over the competition.


When your media budget increases to support a rebranding campaign.


Often, rebranding will only be effective as part of a larger marketing plan that includes other components, such as advertising, trade show attendance, a greater social media presence, and increased media spend. However, be careful not to attribute an increase in sales to rebranding alone without considering how the other components may have impacted results.


When quality SEO is implemented to counter a decline in website traffic.


Google still owns the online search market and many online websites are still recovering from the Google Penguin updates. With these updates to their search algorithm, Google has sought to combat SEO practices that artificially increase page rankings. In response, many websites have countered by undertaking a “rebranding” in an effort to maintain or increase traffic. These efforts, accompanied by quality search engine optimization (and often a brand new website and URL), has been successful for many.

The good news is that, when executed properly, a rebranding campaign can lead to increased sales. However, it’s important to have a clear strategy (i.e., targeted messaging) and sound measurement tools in place if you hope to successfully rebrand.